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BOWMORE® MASTERS' SELECTION COMBINES THE WORLDS OF WHISKY MANUFACTURING AND AUTOMOTIVE DESIGN

BOWMORE® MASTERS' SELECTION COMBINES THE WORLDS OF WHISKY MANUFACTURING AND AUTOMOTIVE DESIGN

December 3, 2021

A shared respect for heritage, craftsmanship and innovation brings together the worlds of whisky making and automotive design to create Bowmore® Masters' Selection; the first single malt whisky to be produced by Bowmore® Islay Single Malt Scotch Whisky in partnership with Aston Martin.

Conceived and defined by two masters: Bowmore Master Whisky Blender Ron Welsh and Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman, the Bowmore Masters' Selection bridges two distinct worlds in a truly inspiring way. At its core is mutual trust and respect for each other's worlds, as well as a passion for discovery and learning from each other. Each Master brings their own creativity and character, but also leaves an indelible mark, like their own unique fingerprint, on each individual creation.

Marek Reichman often spoke of the concept of the "Golden Ratio"—a mathematical proportion found in nature that creates aesthetically pleasing compositions—which underpins the design of every Aston Martin. Absolute beauty can be achieved when the perfect relationship between every aspect of the car is achieved.

Reichman explains: "Proportionality defines every precise detail of Aston Martin design. We constantly strive to achieve the golden ratio, the optimal proportions. And it is this force that drives the creation of absolute beauty. To achieve this, we must combine our skills, passion, and experience. Meeting Ron brings a completely new perspective on this issue and is incredibly inspiring and enlightening. This whisky perfectly and harmoniously brings us together, creating a beautiful yet powerful balance."

For Bowmore, proportions define character and shape flavor combinations; from cask selection and age to blending. Ron Welsh, Master Blender at Bowmore, explains: "For the first time with this whisky, we adopted the Golden Ratio to inspire each of the elements to bring their own unique flavors, selecting the optimal casks to achieve the desired character, drawing inspiration from Mark and his team. What appears to be complete contrast is in fact perfectly balanced and proportioned. Working with Mark has given me a new perspective from which to explore whisky making. This whisky serves as a celebration of our shared knowledge and experience; our shared passions, values, and ideas."

Drawing inspiration from an engineering approach, this whisky features a divine proportion, 61.8%, made from a base of 21-year-old Bowmore matured in first-fill Pedro Ximenez and Oloroso sherry casks. The remaining portions are composed of precise proportions, in accordance with the Golden Ratio theory, and include exceptionally aged Bowmore matured for over 35 years.

With this single malt, powerful and complex, yet sweetly warming, the creators seem at first glance to create a stark contrast, but in reality, they have achieved perfect balance and proportion. With a clear nod to Aston Martin in the creation of this Bowmore whisky, it exudes a refinement and complexity that is truly considered, yet promises a captivating tasting experience.

Powerful yet elegant; from sweetness to spice; from sherry to coffee; from honey to pepper – the perfect proportions to achieve absolute depth and balance.

Bowmore Masters' Selection is available in key global markets including the UK, Germany, Canada, USA and China for $300 (excluding VAT and duty) starting in November.