BREITLING REWIND: A NEW CHAPTER IN THE HISTORY OF LUXURY WATCHES

In the world of luxury watchmaking, there are brands whose products precisely measure time while simultaneously telling its story. Breitling is a major player in the industry, so it's no surprise that it has launched the innovative Breitling Rewind initiative. This program responds to new trends in watch collecting. Through the program, we can embark on a journey through decades of masterful craftsmanship, experiencing unique vintage models, meticulously restored and ready to keep time on collectors' wrists.

Breitling Rewind debuts in Paris 2024

The first edition of Breitling Rewind premiered at the exclusive Pre-Loved Reluxury Show in Paris, taking place from November 14–16, 2024. In this unique space, Breitling presented nine carefully selected vintage models. After the show, the watches were shipped to the brand's Paris boutique, where they delighted connoisseurs and collectors for weeks.

Watches with a history are a reflection of their owner's personality

Each watch included in the Breitling Rewind collection is handcrafted by experts from the Breitling Heritage Department. They ensure that the restorations preserve the authenticity and character of the original models. In addition to purchasing these exceptional pieces, customers also have the opportunity to receive expert advice, sharing their knowledge of the history of each model and its collectible value.

As Breitling CEO Georges Kern emphasizes, "Watches aren't just timekeeping tools—they're a reflection of their owner's personality. Breitling Rewind allows customers to immerse themselves in the history of our brand, discovering watches that have stood the test of time and continue to fascinate with their design and functionality.".

Gianfranco Gentile, Global Head of Heritage at Breitling, adds: "Each watch tells its own story. We want these extraordinary models to find new owners who will appreciate their value and cherish them for years to come.".

The greatest icons of the Breitling Rewind collection

Among the models presented in the first edition of the project were true gems of watchmaking. Here are a few:

• Navitimer Mk2.2, ref. 806 from 1962 – an aviation icon combining precision with timeless design.
• 765 AVI Mk1, ref. 765 from 1953 – a classic among pilot watches, famous for its exceptional legibility.
• Cosmonaute Mk6, ref. 809 from 1967 – the watch that accompanied astronauts in space.
• Unitime Mk2, ref. 1765 from 1969 – created for travelers, allowing you to track multiple time zones.
• Chrono-Matic, ref. 2111-15 from 1972 – a revolutionary model combining an automatic movement with a chronograph.
• Chrono-Matic Yachting, ref. 7651 from 1969 – a watch dedicated to yacht regattas, distinguished by its unique countdown system.
• Aerospace, ref. F5606231/C158 from 1994 – an ultralight model that revolutionized aviation precision.

Breitling Rewind – a journey through time

Breitling Rewind is not just a collection of exceptional watches; it is also a dynamic project with a mission. Each year, the project will explore new locations. After Paris, the collection will travel to the United States, United Kingdom, Germany, Japan, Hong Kong, and Singapore, offering collectors from around the world the opportunity to acquire unique Breitling models.

This initiative is part of the brand's 140th anniversary celebrations, which also saw Breitling's Heritage Department organize the Then & Now pop-up museum in Zurich and the Time Capsule exhibition. Breitling Rewind aligns with this strategy, showcasing the brand's evolution and highlighting its heritage in a modern context.

An investment in timeless elegance

For collectors and lovers of exclusive timepieces, the Breitling Rewind is a unique opportunity to become a part of history. Each watch is sold exclusively on-site at the event, and purchases are covered by the Breitling International Warranty, valid for two years from the date of purchase. Purchasing a watch at the event is not only an investment in a watch guaranteed for precision and quality, but also an investment in timeless style.

The Breitling Rewind proves that true icons never go out of style – they simply increase in value.

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