TAG HEUER AND PORSCHE FORM THE STRONGEST PARTNERSHIP IN HISTORY

HNZ's Swiss luxury watch partner, TAG Heuer, and German sports car manufacturer Porsche have announced a new partnership: a true alliance between two brands whose shared DNA in motorsport and racing creates a holistic and long-term collaboration, from competition to product development. The new watch, the TAG Heuer Carrera Porsche Chronograph, was unveiled as the first celebration of the alliance between these iconic brands.

In addition to the TAG Heuer Carrera Porsche Chronograph, 2021 will be full of collaborative projects that reflect the shared commitment of TAG Heuer and Porsche to precision sports and speed. Besides their extensive partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities – golf and tennis. Golf has been a key focus of TAG Heuer Connected watches in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche, for its part, runs its own golf activities, such as the Porsche Golf Cup, and has sponsored the Porsche European Open golf tournament since 2015, which TAG Heuer will join.

Carrera: an iconic name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for their first creative product collaboration. Paying tribute to the heritage of two legendary brands, both on and off the racetrack, this new chronograph is a symbol of what they can achieve together. The TAG Heuer Carrera Porsche chronograph is a prime example of coordination, collaboration, and synergy. Based on TAG Heuer's Carrera Sport Chronograph, with its distinctive tachymeter scale, it introduces a range of features inspired by the essence of Porsche design. A fusion of two icons of performance, quality, and innovation, this chronograph seamlessly blends the worlds of Porsche and TAG Heuer, reflecting the excellence of both brands without losing the essence of either.

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