The Richest Tech Couple in Europe

A thoughtful and insightful memoir from the world's most famous tech billionaires, who are using their newfound wealth to help the planet.

In 2009, Slovenian couple Iza and Samo Login set out to create a new startup, grow it into a successful business, and sell it to dedicate their full time to philanthropy. Within seven years, they sold their company, Outfit7, to a consortium of Chinese investors for $1 billion. This made them both the richest couple in Slovenia and the richest tech couple in the world.

Samo and Iza Login were high school sweethearts. They later studied computer science in college, and then, in 2009, decided to pursue apps. With $250,000 they saved working for local IT companies, they founded a company called Outfit7. Their goal was to create a popular app. After six months of experimentation, they created a children's game called Talking Tom Cat. It's the world's first virtual pet that can talk to children. The wise, adventurous virtual cat has been described as "the world's most popular cat," a Tamagotchi for the iPhone generation.

Talking Tom Cat became an instant hit, launching a series whose titles reached number one on the App Store in over 100 countries. The app boasts nearly 580 million monthly active users, and Tom's YouTube channel has over 2 billion views. Since its launch, the app has been downloaded 13 billion times, engaging hundreds of millions of active users daily.

7 Unicorn Drive tells the story of the first couple in the world to reach this level in business – creating a true "unicorn" in such a short time.

At 7 Unicorn Drive, it's clear that values, love, and mutual support are the foundation of the Slovenian couple's success. Their practical and engaging approach to management systems and structural organization demonstrates their responsibility not only for themselves but also for their entire staff.

In this book, readers will also learn how Iza and Samo use meditation and manifestation as leadership tools. This demonstrates the crucial importance of respect and collaboration in a corporation. But most importantly, the story of how to make a billion dollars is transformed into an answer to the question: why? From the very beginning, Login wanted to create a successful company and dedicate their time and energy to philanthropy. As the richest couple in Slovenia, they want to change the world for the better. They invest in research and development of new sustainable food initiatives and help combat climate change.

About Iza and Samo Login

Iza Login has extensive experience in project management, communication, and motivation. She was the Deputy General Manager of Outfit7. Her role focused on business development, workflow design, and managing internal and external business support programs. Before founding Outfit7, Iza ran a center for better quality of life and held positions at Microsoft and Novartis. She holds a Master's degree in Computer Science from the University of Ljubljana, Faculty of Informatics. She lives in several locations – London, Cyprus, and Slovenia – with her husband and adult children.

Samo Login was the CEO of Outfit7 Limited, one of the fastest-growing media entertainment companies in the world. Samo, the creator of the Talking Tom and Friends franchise, led the creative and overall strategy for both the company and its products. Before founding Outfit7, Samo served as the Chief Technology Officer of the popular search engine portal Najdi.si, which was acquired by Telekom Slovenije in 2009. He holds a Master's degree in Computer Science from the University of Maribor, Faculty of Electrical Engineering. He lives between London, Cyprus, and Slovenia with his wife and adult children.

Login5 Foundation

After selling Outfit7 in 2017, Iza and Samo Login created the Login5 Foundation to dedicate their time and resources to a range of projects that impact humanity and the environment.

7 Unicorn Drive: From Start-Up to Billion-Dollar Sales in 7 Years – The Adventure of Iza and Samo Login by Dani Polajnar is now available in the UK and US.

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