Adrian
The latest concept of Hugo Boss flagship stores
July 15, 2021
Hugo Boss impresses with its modern design in its newly opened flagship store in Tokyo.
In June, HUGO BOSS opened its first flagship store in Japan in Ginza, Tokyo's famous shopping district and most exclusive fashion center.
Spread over two floors and with a total retail area of 480 square meters, the store features the brand’s latest interior design concept and showcases the full range of BOSS products and collections – from women’s and men’s clothing to the exclusive BOSS Made To Measure tailoring offering, for which a dedicated space has been designed, ensuring exceptional, tailored service and an exclusive shopping experience.
Innovative and friendly: the store concept
The store's interior design concept is characterized by white, suspended wall panels that create the illusion of a "floating" wall. First used in Soho, New York, in 2020, they provide the perfect backdrop for product presentation. Freestanding furniture with cubic and massive shapes contrasts beautifully with the floating backdrop. The combination of marble, wood, and polished chrome creates a modern and welcoming atmosphere.
A complementary color palette of white, beige, and black—primarily in textiles and wall décor—gives the interior a warm and homey feel. This is enhanced by the open floor plan, spacious, inviting seating areas, and subtle, warm skylights throughout the store.
In terms of digital innovation, customers can be inspired by integrated digital media walls on the façade and in-store, which display branded content as well as the latest campaign videos and footage, designed to enhance the brand experience and the customer journey.
To celebrate the flagship store opening, a dedicated collection with a unique print will be available exclusively in Japan and will include hoodies, T-shirts, and shorts available for a limited time only.
BOSS offers sophisticated, modern collections focused on quality and design to create impeccable looks—whether for business, casual, or athleisure. Men's and
women's clothing lines are complemented by footwear and accessories, as well as eyewear, watches, and fragrances.
BOSS Store Ginza
Store Address:
5-2-1, Ginza, Chuo-ku, Tokyo
104-0061
Telephone: +81 (0)3-6630-7600
